Make an architectural statement with our extensive natural flooring collection. Choose from seagrass, sisal, coir, jute fibres or many others. Create stunning natural fibre carpets, flooring, rugs and runners for any location in the house. Invite a world of monsoon-grown grasses, Goan beaches and coconut husks into your home. Natural carpets and flooring look stylish, smart and contemporary allowing you to help the world by using renewable materials whilst maintaining a unique edge to your home decor.

Our mix of inspiring striped carpets, rug and runner designs get people talking and can be used in any interior design project or in any room. Whether it is loud and Rock 'n' Roll proud, bold with a Blocstripe, smart and subtle with Pinstripe or movie-star Iconic, there is a striped rug or striped runner for everyone. Perfect also for use as striped stair runners, striped stair carpets work beautifully in the home to add a feeling of space and width or height. Perhaps see the options available for bespoke striped rugs or runners using our online Make Me A Rug designer.

Browse through our selection of wonderful, 'shoes-off' snuggly wool rugs and runners below. Select your favourite and then make it into a bespoke, made to measure rug or runner with your choice of border style, fabric and colour. Simply click through on the swatch image, or start designing your rug now using our online Make Me A Rug. Be sure to check out or exclusive designer ranges from Ben Pentreath, Liberty Fabrics, Margo Selby & Ashley Hicks. If joy were made out of wool, it would be a squidgy thick carpet or rug with an all-natural chunky hug.

Wool is a wonderful natural fibre. It is a natural insulator, inherently fire retardant, easy to clean and has natural bounce backability. Shoes off, our snuggly wool carpets feel so luxurious. Why wouldn't you choose a wool carpet for your home? If joy were made out of wool, it would be a squidgy thick carpet or rug with an all-natural chunky hug. Our snuggly knits keep you warm and baffle out sound. They welcome you like an embrace from a long-lost friend. These berber loop style carpets are made from 100% wool and are mothproofed.

We love to be natural but dare to be different. Nature inspires us to create original interiors and our natural flooring revels in all sorts of different textures that add depth, interest and richness to an interior. Our products derive from sustainable natural resources from around the World; Coir and Jute from India, Grass from the coastal regions of China and Vietnam, Sisal from the breezy Mexican Gulf.

Our fine and chunky wools are full of natural character and big on texture. A wool rich carpet is as warm and welcoming as an open fire. It is sophisticated, luxurious, naturally soft and comfortable underfoot. Our snuggly knits will keep you warm and baffle out sound. Whether you are looking for demure and subtle, loud and proud or smart and contemporary, we have a wool carpet for everyone. Our wool carpets inspire passion and provenance; they welcome you like an embrace from a long-lost friend.

What's new?

šŸ§¶ šŸ‘ šŸ§¦ šŸŒæ GIVEAWAY šŸŒæ We love wool and all its natural goodness. This year, to celebrate Motherā€™s Day, weā€™ve teamed upā€¦ https://t.co/AcEfpSsqqa

Posted on Mar 05, 2021  •  Twitter

Lily Mullen, the winner of The Bradford Textiles Society Competition sponsored by @AlternativeFlr and @BritishWool,ā€¦ https://t.co/HOQZIf0FIW

Posted on Mar 04, 2021  •  Twitter

Feel your floor! šŸ‘šŸ’š This is Alternativeā€™s Barefoot Wool Hatha Vedas hand crafted loop carpet, the ultimate understaā€¦ https://t.co/JOVWIimshE

Posted on Mar 03, 2021  •  Twitter

āœØItā€™s a new month and a perfect opportunity to do something fresh, that will make you and your home #feelhappy! Weā€¦ https://t.co/LZEGUaOXMg

Posted on Mar 01, 2021  •  Twitter

HAPPY SYNDAY! Sleep is an important element for our #wellbeing. Make your #bedroom a welcoming haven with tranquilā€¦ https://t.co/DOHdLOedjp

Posted on Feb 28, 2021  •  Twitter

BEFORE / AFTER āœØ The art of installing carpet unveiled! Thank you, Nick Kelly Studio, for sharing these brilliant pā€¦ https://t.co/13UzLyjNy0

Posted on Feb 27, 2021  •  Twitter

Nick Kelly Photography studio chose Anywhere for the communal area in their house and we absolutely love it! Nick said: We love this carpet, the synthetic sisal-style Anywhere Rope was definitely the way to go due to deliveries, winter and bikes! We can let dirt dry and then vacuum, something that.

Posted on Feb 26, 2021  •  Facebook

Anywhere is designed to work in any indoor-outdoor space and is the perfect solution for a stylish, stress-free andā€¦ https://t.co/dKWh8kBVQ8

Posted on Feb 26, 2021  •  Twitter

Keep floors well-dressed! Did you know that you can create your own custom runner from any of Alternative Flooring collections with the online Make Me A Rug and Runner service? Here's our gorgeous Quirky Waterlake Black runner by Ella Doran runner making an entrance in home of Mad About The House.

Posted on Feb 24, 2021  •  Facebook

Add colour and pattern to your floor and create happy stairs with our collection of patterned Quirky carpet runners. From stars to stripes, natural to wool, find the perfect stair runner for your home. https://bit.ly/ 3bxN5Ab

Posted on Feb 23, 2021  •  Facebook

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