Rug Couture

Wool has such long tradition as a natural material and particularly as a floor covering material because its very structure makes it ideally suited to this purpose. Even before 500BC it is thought Persian nomads knew about the use of knotted carpets with their herds of goats and sheep providing high quality wool for this purpose. Wools rich history as a floor covering material means your wool rug will lend an air of unparalleled authenticity and class to your scheme that a man made fibre simply cannot match.

We are delighted to announce our Central London showroom is open 11am-5pm Tuesday to Saturday. Should you wish to make an appointment please contact us to arrange this on 0333 222 6514. The Rug Couture showroom is located at 330 Portobello Road, less than a 5 minute stroll from Ladbroke Grove tube station. Email us or call 0333 222 6514 to arrange a consultation. See rugs from our hand knotted designer rugss, view our extensive range of materials, weaving styles and effects, or talk to us!

You've found the rug you want - the pattern, colour, and texture is perfect for your home. But how big should it be, yet still be in keeping with the scale of your room? Where should it be laid? How do I measure up? Our size & fitting guide provides several helpful tips on how to get the best look. Typically larger rugs will create a feeling of order and calm; whereas smaller rugs can divide a room but are suitable for a variety of situations. For plain or muted tones, a larger rug can work better, whereas a larger rug featuring vivid colours and a busy design can be potentially overpowering.

Our custom hand-tufted rugs are our most popular rug as they provide a high quality look within a rapid timeframe. Hand-tufted wool rugs are durable and easy to clean. Our online shop offers hundreds of designs in fully custimisable colour schemes. Our rugs can be made to vitually any size and shape, available in varying thicknesses, and made from pure wool or New Zealand wool. We can also translate your own designs to rugs and offer pure silk, bamboo silk or rayon as single materials or as blends via our bespoke service.

Wool lends itself well to colourful designs like those found in our dhurrie/kilim collection. All our flatweave rugs are available in our 480 colour palette and are supported by our free colour sample service so they can easily be matched to new or existing colour schemes. Browse our range of contemporary designs, use the refine by colour or shape menus to help you. You may also commission your own exclusive design using our Bespoke Service. Simply get in touch via our Bespoke Service page.

Whether it's a single piece for your home, or a number of custom rugs for a project, our premium bespoke service gives you full control over all aspects of your rug or runner from the design, production technique and materials used. Choose from hand tufted, hand knotted, flatweave and shaggy styles amongst others made from materials including New Zealand wool and silk, bamboo silk, rayon and more. Art-working, Pantone/colour matching and free colour samples are all part of the service. Our design team will work with you each step of the way to ensure your rug is perfect.

Our online shop offers an extensive collection of designs you can customize online and then buy. Choose a rug then specify size, thickness and shape and your rug price is worked out according to these factors. Optionally you can edit any of the colours in your rug from our comprehensive palette of 480 tones. Our online shop offers an extensive collection of exclusive hand tufted pure wool rugs, hand tufted New Zealand wool rugs and hand knotted New Zealand wool rugs, which can purchased online 24 hours a day.