Our bespoke rug service was introduced to the Crucial Trading product range, allowing customers the opportunity to build a rug to match their exacting requirements, which is now fulfilled by a talented team of craftspeople in our Kidderminster workshop. Continuing to prosper and push boundaries, Crucial Trading move offices from London to Shropshire shortly followed by a warehouse move to Mid Wales in 1991, allowing for more space for ever increasing orders and new products. The first Crucial Trading showroom opens in Westbourne Park Road, London.

The most popular of floor covering materials and it's easy to see why. Wool is natural, hard-wearing, versatile and supremely soft underfoot. With its insulating properties, it's the most luxurious and cosy floorcovering choice. It can be dyed into an array of colours and tufted into many patterns and textures. The majority of our wool is sourced from the vast expanses of the mountainous regions of New Zealand where legend states that the unique altitude and seasonal rainfall produces the most luxurious form or wool, prized for its fine texture, durability and above all, purity.

The Natural Rug Store is a leading online retailer of natural rugs and runners by Crucial Trading. Providing a complimentary samples service and free delivery on all orders within the UK mainland, and with 5 star customer service. The Natural Rug Company is a small family run business providing excellent customer service and proud to be an online retailer for Crucial Trading's bespoke Natural Rugs and Runners. We can provide a selection of free samples from the full range of products to help you design your rug and always happy to provide help and assistance if required.

What's new?

Stylish and durable sisal floorcoverings, perfect for a busy home with demanding and high traffic areas such as a h… https://t.co/eI1yzLXYy5

Posted on Mar 05, 2021  •  Twitter

We love the beautiful contrast of colour in Cockapoo Cottage‘s bespoke stair runner and how well the border works w… https://t.co/qtHxfExfgO

Posted on Mar 04, 2021  •  Twitter

Introduce a layer of luxurious softness to create a cosy home – discover our collection of wool floorcovering desig… https://t.co/VZiKv0k3UF

Posted on Mar 03, 2021  •  Twitter

Our recently installed wool Enchanted floorcovering in ‘Castle Grey’ colourway looks wonderful within 'manwithahamm… https://t.co/9ev5bSRF1R

Posted on Mar 02, 2021  •  Twitter

Making a house a home with our wonderfully soft Wool Treasure floorcovering design, available in five natural hues,… https://t.co/2duZ7ETXlY

Posted on Mar 01, 2021  •  Twitter

Beautiful and bespoke rug designs, tailor made to your exact requirements to add comfort and style to your home. Tr… https://t.co/v8tzeU5xKG

Posted on Feb 28, 2021  •  Twitter

Beautiful on the eye and soft under-foot, discover Crucial Trading’s wool Grace collection - available in six beaut… https://t.co/n5W6Vmz4q5

Posted on Feb 27, 2021  •  Twitter

We love how our ‘Linen n Wool’ floorcovering works as a bespoke runner on this beautiful staircase, part of Hen & C… https://t.co/o4s0GbxcjT

Posted on Feb 26, 2021  •  Twitter

Our wool Wilton Panache floorcovering is a beautiful blend of pattern, texture and style – a popular choice for the… https://t.co/HCZxmBTLqg

Posted on Feb 25, 2021  •  Twitter

Discover our vast collection of sisal floorcoverings – durable and stylish designs, especially suitable for high tr… https://t.co/kl0yUgmaNe

Posted on Feb 24, 2021  •  Twitter

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